https://www.youtube.com/watch?v=nWwnm-z6mOw Greg Hoffman, NIKE x Steve Bartlett, Diary of a CEO See what others see, find what others don’t Greg Hoffman talks all about getting under the skin of things: the city, the culture, the people. Find the inner truth...
Wheatfield—a Confrontation by Agnes Denes (also pictured), 1982. Courtesy of the Public Art Fund, New York. Photo by John McGrail. Purpose has been hung out to dry, in adland anyway. A few years ago, brands were clamouring to proclaim their purpose-driven brand...
