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Always, and ever

Brand Positioning

 

There is a joy, a freedom, that holidays in the open air give to us all. Time to reconnect to family and friends, nature, and ourselves. Campsited inspires open-air holiday by bringing together more campsites, more open-air activities, and more real life moments, all across the world in one bookable platform. 

 

Working closely with Campsited’s incredible founder; Finan O’Donoghue and the Campsited Team, Credence got to the heart of the brand to develop powerful brand positioning. One which allows the brand to exist in a new open-air category and yet feel instantly emotive, familiar, and resonant with the zeitgeist of people’s yearning to return to life in nature.

 

A new brand look and feel was also needed and Credence became the link between the brand and the French design agency. Together, they crafted a vibrant, new brand identity capturing the sustainable, joyous and inspirational nature of open-air holidays.

 

Naming and Narrative

 

You know when you’ve got a name right? When the company founder starts loading up and paying up and securing the domain, on the spot.

Credence is good at reading into brands and companies and cultures, quickly and deeply.

How, by listening, mostly.

ShockVoyce was pure in their vision: pandemic, or no pandemic, they were fast and steadfast about giving their working teams around the world the autonomy to live and work from where they wanted.

Otonomee was born.

And the narrative and tone of voice and website, Credence created all flowed into its being.

Creative Direction

 Jude Goulet is a Creative Director who has lead creative teams in Young Euro RSCG, Havas, Credence and across many clients, brands and categories.

Grand Prix for Effectiveness, Epica, Sharks, RTE, Independent Newspapers, Outdoor, Radio,  Mobius, ADFX and ICAD awards stand as testament to her ability to craft award winning creative and effective campaigns from online to cinema.

For Maynooth University, Credence acted as Creative Director, working with KICK to create the Know no Bounds campaign that saw the university attract more recruits than ever before.

Copywriting

 

There is a beauty in words. Instinctively we lean in towards brands that talk to us, with us, and meet us in culture.

Websites can become conversations.

Radio commercials can lift us into imagination.

Tiny, little, online posts can articulate the moment and just shine.

Credence can find your brand’s voice.

It will tell its story.

Share playfulness, humanity, heart and creativity.

Once upon a now.