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Greg Hoffman, NIKE x Steve Bartlett, Diary of a CEO

See what others see, find what others don’t

Greg Hoffman talks all about getting under the skin of things: the city, the culture, the people. Find the inner truth that resides there and reveal it through storytelling. Don’t just observe behaviour: address the true problem that needs to be solved.

Play to win. Be intentional.

Love the art and beauty of being human.